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Yash Raj Films (YRF) has teamed up with Karol Bagh Saree House to create India’s first Bollywood inspired fashion label called Diva’ni, where fashion is set to romance Bollywood.
Production House YRF has decided to ``serenade the splendour of Indian cinema through aspirational fashion,'' said an official statement from the company.
The objective behind the inception of Diva’ni is to create a brand that is infused with the spirit of Bollywood amalgamated with a glamour quotient that fashion adds to it.
YRF and KBSH aim to present an experience consume journey for the Indian and international audiences. The brand strives to make women feel like a diva, the company said. Diva’ni reflects the way Yash Chopra envisioned his heroines and brought out the best in every woman he worked with.
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