The prices of jasmine increased at Erode markets on Friday due to festival demand. “The demand for the flower was high and the vendors, quoting higher price in the auction, procured huge stock and marketed the same.

On Thursday, it was sold at ₹210/kg and today (Friday) it fetched ₹200 and all the 12 tonnes were sold within few minutes,” said Muthuswamy, President, Sathyamangalam Flower Vendors and Producers Association.

He said the Karnataka buyers were actively purchasing the flower. Muthuswamy also said that the demand for Arabian jasmine or mullai too increased and it was sold at ₹300/kg.

Due to low arrival of five tonnes for sale, the prices improved. He said some perfume manufacturing firms purchased the jasmine, Arabian jasmine and champak flowers.

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