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"Liberalisation of FDI in e-commerce sector will provide the much-needed certainty to foreign players and to a sector that has the promise to provide increased commerce and generate employment in the country. This will also provide boost to the sector and create healthy competition so as to benefit all the constituents in the ecosystem - consumers, government, e-commerce players, and retailers in general,” said Sandeep Ladda, India Technology leader, PwC India.
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