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DHFL Pramerica Life Insurance (DPLI) has forayed into digital online space with the launch of pure online health insurance product - Dengue Shield.
“We have now moved into digital under the overall ambit of protection focus that we have. We could have easily gone digital with a term plan or ULIPs. That was not our idea of going digital. We wanted to use a very relevant product as our strategy to go digital”, Anoop Pabby, Managing Director & CEO, DPLI told Business Line here.
DHFL Dengue Shield is an affordable Dengue Insurance Policy with premium as low as ₹ 1 per day. It is fixed benefits policy and no detailed bills at the time of claim.
An individual has the option to choose sum insured from ₹ 25,000 to ₹ 50,000. Options of both Single and annual premium payment exist in Dengue Shield where a customer can enjoy a discount of up to 21 per cent on Single Premium payment.
Pabby also said that group version of Dengue Shield would soon be available.
DPLI has signed an agreement with Itz Cash to provide customer awareness about Dengue Shield through their 20,000 plus retail touch points in Delhi for the initial phase.
Meanwhile, Pabby said that DPLI was aiming at a new business premium of ₹ 1,000 crore this fiscal. This aim represents 36 per cent increase over new business premium of ₹ 736 crore recorded in 2015-16.
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