Comments
Star TV-owned Hotstar has extended its partnership with ICC World Twenty20 2016 through a sponsorship agreement with cricket’s international governing body, the ICC, for the 2016 edition of its mega event.
The agreement makes Hotstar an associate sponsor of the tournament and ensures on-ground visibility for the platform at all venues for the entire duration of the month-long tournament.
In addition to the sponsorship agreement, Hotstar also holds the exclusive digital rights for the live broadcast of the ICC World Twenty20 2016.
Ajit Mohan, President and Head, Hotstar, said: “With the sponsorship, we are reinforcing our commitment to our users and delivering on the promise that whenever there is cricket, Hotstar is the place to follow the game.”
ICC Chief Executive David Richardson said: “Through the media rights partnership, Star India reaches out to a global television audience, which is further expanded via its digital platform, Hotstar.”
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.