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With the threat of online piracy looming large, makers of Hindi film Dishoom are in the process of obtaining “John Doe order” from the Bombay High Court which directs Internet Service Providers (ISPs), telecom operators and other platforms to ensure that illegal content from the film is not made available on their services.
John Doe order or injunctions are “cease and desist” orders passed by a court of law against anonymous entity/entities. These orders in the recent times have been issued in matters of protecting copyrights.
Dishoom, produced by Sajid Nadiadwala and Eros International Media Ltd, is releasing on July 29. The makers of the film resorted to the step after recent films like Shahid Kapur starrer Udta Punjab and Great Grand Masti was made available on various illegal websites even prior to their theatrical release.
Mukesh Bhatt, President of the Film and Television Producers Guild of India said, “This issue should not be treated in isolation as piracy for films but the sheer impunity and brazenness with which this illegality is being propounded indicates a structured attempt to damage the industry on the whole and should be considered as a serious threat to the security of the nations’ intellectual assets”.
All the producers in the meeting unanimously supported the need to take adequate measures to ensure that the film content is safeguarded at every stage of its release process including certification, supplies to worldwide distributors and also to the digital operators in India by way of a secured DCI Compliant distribution model only.
Last week, producer of Kabali, Kalaipuli S Thanu, went to court to seek a direction that no illegal movie download sites must distribute any leaked copy of Kabali. Previously, director of Marathi film Sairat Nagraj Manjule had also filed a police complaint with the Mumbai police regarding the issue of online piracy.
Industry experts and data estimate that piracy has led to a loss of Rs 16,240 crore in revenues in 2008, as per a FICCI Frames report.
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