Process is like weeds in a garden. It has to be ruthlessly culled periodically. »

Big Bazaar recently held one more of its mega sales. What did it do for the brands it sold? »

For the last 42 years I have wondered, if only now and then, who Padma Desai is or was. That she is an economist of some repute, I knew, of course. After all, we had to read her book — wri... »

Why do builders create spaces for which there is very little demand? »

Too much choice makes for a dead donkey because it can't decide which the best choice is. »

People prefer to be seen differently from how they actually are. This presents a fantastic business opportunity.That is why, as the above article shows, FMCG stocks, consisting about a third... »

Multi-product firms, in their quest to boost the topline, tend to kill the goose that lays the golden egg. »

They convince anxious parents their brat will grow into a “caring, sensitive, aware individual”. Literacy is a by-product. Parents then agree to pay higher fees. »

By this time next year, a huge amount of reform would have been done, slowly, in unnoticeable bits. »

Airlines base their marketing appeal on giving you a great time after your misery at the airports. This is because air travel is a joint product of on- and off-ground experiences. »