Business Wire IndiaNo GamesNo Games Sickick’s real identity remains an industry secret, the lyrics and production of his latest track “ No Games ,” reveals he might just be like the rest of us. The song is a melodic ode to a relationship challenge we can all relate to. No Games “Sickick's goal is to spread the sickness to as many people as possible with his music and message, which comes down to: ‘everyone has a dark side, find the beauty in yours.’ Saavn opens up an entirely new audience, and we’re excited to release this single on their platform," Nish Bhargava, Sickick’s manager, said.“Social media has democratized culture in India, meaning the youth want more music from international artists and genres beyond Bollywood. The independent music scene is heating up, creating new opportunities for artists across the world to engage with Indian artists and fans. At Saavn, we want to make sure our AO program reflects the global company that we are, as well as the global nature of music,”Neal Sarin, Associate A&R Director for Saavn, said.“There are many independent acts, like Sickick, who are looking for a new way to release their music in markets like India, while receiving maximum exposure and retaining creative control over their art. Sickick is the prime example of a multidimensional talent with a bold brand, and we’re excited to introduce him to a South Asian audience.”promoted and distributed through The Orchard, the leading music distributor across digital and physical channels in 25 international markets. This allows for Sickick to be one of the first indie artists in the West to tap into a South Asian fanbase through the largest possible digital channel."We built AO on the Saavn platform to enable independent artists to reach consumers with organized distribution and economics,”said Paramdeep Singh, Co-Founder and Executive Chairman, Saavn.“We are working with artists to develop their music, brand, and provide them with real-time data. Through our partnership with The Orchard, we are able to deliver these AO music releases to consumers across all major streaming services."AboutSaavn
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