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Last week, a controversial 2005 video of US presidential candidate Donald Trump discussing the pursuit of women with TV personality Billy Bush in salacious terms surfaced.
The two were filming a show involving actor Arianne Zucker and Trump is seen saying he should use Tic Tac before he kissed her. The mouth freshener brand was quick to condemn his comments as “completely inappropriate and unacceptable”.
Funnily enough, this is the second brand of candy to distance itself from Trump’s election campaign.
Trump’s son, Donald Trump Jr, posted a tweet comparing Syrian refugees to Skittles, owned by Mars.
Mars responded, saying “Skittles are candy; Refugees are people. It’s an inappropriate analogy.”
It added that it would not comment further lest it be interpreted as marketing.
The number of brands condemning and dumping Trump for his views is quite high. They include businesses that sell and supply to Trump-branded products.
Several brands dumped him after his remarks on Mexican immigrants. In 2015, US retailer Macy’s announced it would stop marketing Trump’s line of menswear last year.
The announcement came a couple of weeks after Trump said Mexico was sending rapists and criminals to the US as immigrants, a statement Macy’s said it disagreed with.
Trump’s reaction to Macy’s was that it had been his decision, and that he had never been happy about the fact that the ties and shirts were made in China.
Television networks Univision (the US’ biggest Spanish-language broadcaster) and NBC also said they would stop airing Trump’s Miss USA and Miss Universe beauty pageants.
Sports channel ESPN, citing core values of “diversity and inclusion” too said it would move its charity celebrity golf tournament from the Trump National Golf Course in Palos Verdes to another place.
Auto racing sports event company NASCR also said it would not hold its season-ending awards ceremony at the Trump National Doral Miami.
In June 2016, Golf body PGA (Professional Golfers’ Association) moved its annual world championships from that venue to the Club de Golf Chapultepec in Mexico City, ending a 54-year relationship with Doral, which Trump purchased in 2012. While the PGA says the decision results from a sponsorship issue, last year, along with other golf associations, it clarified that it didn’t agree with Trump’s views.
West Asia-based retail group Landmark (which owns the Lifestyle chain), said it was pulling Trump-branded products from its stores after he called for a ban on Muslims entering the US. In Dubai, real estate firm Damac dropped the name from its golf venture. Even in the US, there have been calls from various quarters to rename buildings branded Trump.
Compiled by Sravanthi Challapalli
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