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Category: Mobile
Award: Grand Prix
Agency: Google Mountain View
Client: Google ‘Cardboard’
“The jury believed that this is a game-changer since it democratises VR (virtual reality). Cardboard costs about $20 and will allow brands to engage many more consumers, offering them a different level of experience.”
Category: Promo
Award: Grand Prix
Agency: Grey London
Client: Volvo UK, ‘Lifepaint’
“It reinforces a life-long commitment to a strategy of safety and then elegantly turns that to a guiding purpose not just for the cars, but for all of society. It’s a simple, easy-to-apply solution that will genuinely save lives.”
Category: Direct
Award: Grand Prix
Agency: Grey New York
Client: Volvo ‘Interception’
“Smart, strategic, creative and real-time, Volvo zagged and created a new conversation which hijacked The Superbowl. It pushed and rethought what you can do in direct. Interception is a deep example of what’s going on. It’s an exciting time in the category and the business.”
Category: Health
Award: Grand Prix for Good
Agency: FCB INFERNO, London
Client: Sport England “This Girl Can”
This award was open to only Gold Lion-winning entries that were ineligible for a Grand Prix in their section. It was judged by members of the Pharma and Health & Wellness Juries as well as representatives from the United Nations Foundation. The general feeling was that “the healthcare communications industry is innovating, breaking boundaries and making their mark in creative excellence”.
Category: Health & Wellness
Award: Grand Prix
Agency: Leo Burnett, Mexico
Client: Procter & Gamble Always’ “Intimate Words”
“Even more incredible is the capacity for this idea to span women of all ages, and ultimately be passed down the generations. Always has managed to create a legacy by supporting this individual community, which in turn demonstrates the brand’s commitment to women the world over. A fantastic example of a brand that seeks to deliver life-changing creativity.”
Category: Pharma
Award: Grand Prix
Agency: DigitasLBI New York
Client: Astra Zeneca ‘Take it from a fish’
The winner blew the door off the category and dispelled the myth that a challenging environment was a barrier to ideas. Regulations don’t define creativity. Constraints can sometimes help creativity.
Category: Press
Award: Grand Prix
Agency: The Community/La Comunidad Miami
Client: The City of Buenos Aires – ‘Dog’, ‘Baby’, ‘Squirrel’ and ‘Moths’ triumphed.
“There were other great ideas that we loved, but we thought that this one was the most challenging and farthest away from the comfort zone.”
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