Catalyst

Datamine: Family vacations? We are game!

| Updated on January 09, 2018 Published on August 24, 2017

BL25_Datamine_Family_travel_col

Teenagers think family vacations are where they get closer to their siblings, and parents regret taking children on long flights as they misbehave

It may be difficult to prise them from smartphones and social media, but parents can take heart froma survey finding that 97 per cent of Indian teenagers are likely to say family holidays bring them closer to their siblings. The online travel company’s 2017 Family Survey also found that for 69 per cent of them, their favourite memories arefromthese occasions.

Coming to the parents, 22 per cent regret takingachildonalong- haulflight“as 45 per cent had a tantrum during the flight and 39percent say the child made a mess with vomit or otherwise did notmake it to the bathroom successfully and 36 per cent yelled at a passenger or flight attendant.

However, 81per cent Indians still research more on kids’ holidaythannon-kids holiday,” says Manmeet Ahluwalia, Marketing Head, Expedia in India.

To measure relative interest in family vacations / holidays, in all countries, teens had more to say about what they did on family vacations comparedto what they are doing at school. Teenagers had the largest difference in time spent describing

their family vacations as compared to school – Japan(12.3seconds);Malaysia(10.8seconds);India (10 seconds); Thailand (9.6 seconds); South Korea (9.5seconds)

Very few parents show interest in travelling with their own parents, though some interest does show up in Asia–Thailand(24percent), India (18 per cent); Malaysia (16 per cent); South Korea (15per cent); Switzerland (12percent).

Non-parents still choose their parents as their top travel companion - Thailand (59 per cent), Malaysia (38 per cent); Singapore (36 per cent); South Korea(33percent); India (30%).

Expedia’s survey was conducted online in May 2017 across North America, Europe, South America and Asia Pacific. The study was conducted among 17,079 respondents across 28 countries – including 5,570 teens (aged 13-17), 8,486 parents (aged18+) and 3,023 non-parents (aged18+).





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Published on August 24, 2017

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