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I chanced upon the ad for L&T Finance Home Loans on TV and it brought a grin to my face. The triumph of the protagonist when he announces at home that he’s found the right apartment within their budget, a one-bedroom one, for his family is soon punctured when the members of his populous family give him incredulous looks.
The company has two other TVCs in this series. In one, a person who has just started working is showing off the apartment he intends to buy and his elder brother sarcastically asks him if he plans to buy room by room. His sister-in-law intervenes to point out that when he himself bought a vehicle, he bought it on loan, and not part by part, and his brother would do the same.
The brother responds that he will get a loan from the company which gives loans customised to everyone’s need (Jiski Jaisi Zaroorat). The third one, featuring a dairy farm, left me rather cold, but all in all, they were enjoyable. Now that the company has raised high hopes about big loans, let’s wait and watch to see if they fulfil that promise!
Nag the Pepsi IPL
I was recently introduced to another ad in the Crash the Pepsi IPL campaign, where the beverages major has invited viewers to make ads that will be chosen and aired during the tournament. Well, this time, Royal Challengers Bangalore made an ad for the campaign – featuring its players and court jester, in a manner of speaking – which has made it to TV screens. Mr Nags, the ‘RCB Insider’, a nag, gatecrasher and the jester I refer to, attempts to share some tips and tricks with the players and captain Virat Kohli to rout the opposition but the lessons are just an excuse to clown around and quaff more Pepsi. I loved Mr Nags’ accent, one listens to it all the time living in the South, and the TVC is quite comical.
Hair and now
Emami has a new ad out for its 7 Oils in One Hair Oil, which claims to protect your hair from falling. The TVC starts off with amusing slapstick and a catchy song about ‘falling’ in various situations - a bride being carried to the mandap by her uncles falls down, a couple walking down the aisle slips, school students about to steal a kiss fall at their principal’s feet when he catches them.
‘Falling is unavoidable but hair fall needn’t be, if you use this oil’, is the message at the end of the film. By now, I was a little less enthusiastic about the ad - I thought the connection between falling and hair fall was rather forced.
Vox pop: Reader Ravi Shankar K has this to say in response to us asking you last week which ads you like and dislike: “One ad that really irritates me is the Car Trade ad which is playing relentlessly on the IPL channel. I really dont understand why they would spend so much to be a top sponsor and then have these silly ads. What sense does it make to have two dogs giving their preference for cars? Yes, I understand, but the connection with cars is when dogs want to relieve themselves, isn't it ? Is that a happy connection? Really, I do wonder who the agency is and what the management of the company were thinking!”
Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent yet never malicious look at some of the new or recent advertisements and comments on them.
Mail your comments to cat.a.lyst@thehindu.co.in
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