Indigo Consulting fortifies leadership team

Indigo Consulting, Publicis Communications’ digital agency, has strengthened its key leadership team. The agency has brought on board Paul Dueman as Senior Vice-President – Strategy & Business, Chetan Thaker as Head – Customer Success, and Alifiya Naik as the Lead – UX Consultant.

The trio will be based in Mumbai and will report to Jose Leon, President at Indigo Consulting.

Jose Leon, President – Indigo Consulting, said, “As the fourth industrial revolution spurs our customers along to evolve and meet expectations of their digital customers, bringing in key talent across our BSFI, hi-tech, FMCG, retail, fashion & lifestyle projects was par for the course.”

Dueman’s new mandate is to lead business development, account management, sales and strategy functions for the agency’s digital transformation business, nationally. He joins from Lowe Lintas’ digital services division Linteractive, where he was the Executive Vice-President & National Planning Head for Brand and Solutions.

Thaker, armed with a Masters degree in Computer Science, has over a decade-long experience in technology-led solutions across BFSI, corporate communication, e-commerce, online music streaming and a variety of other niche sectors. His last stint was with VML where he was heading the Project Delivery team, prior to which he has also worked at companies such as Network18 and V2 Solutions.

As the Lead – UX Consultant, Naik will bring in fresh thought leadership to the UX practice at Indigo Consulting, which enables customers to adopt relevant and cutting-edge user experience principles for all digital-asset building work that is delivered by Indigo. Her last stint was with Manulife, a Canada-based financial services group, based in Hong Kong. She has 12 years of experience across global giants such as TATA Consultancy Services (TCS) and Mphasis, in addition to Manulife.