It may seem to be one of today’s buzzwords but only a few are familiar with the ‘Internet of Things’ (IoT). A survey by Reos, a brand from artificial intelligence firm Cube26, found that only 22.5 per cent of consumers surveyed are familiar with the concept.

The survey shows that merely 21 per cent own IoT/Connected devices which includes 12 per cent wearables and 9 per cent home automation while 51 per cent are inclined to experience connected devices in the future, mostly in the home automation segment. That includes smart lighting, TV, fridge, and other devices.

Smart Lighting tops the list across users in the 36-55 age group, while in the 15–25 and 26–35 age groups it is ranked second, next to Smart TV. Wearables (including smart watch, fitness bands, headphones, clothing) are the second highest ranked category expected to see some growth.

Data security is a key reason (60 per cent) why people do not try connected devices. High prices and the discomfort with technology follow, in that order. While making purchase decisions, 61 per cent of consumers value quality and performance over an international brand. The survey revealed that 58 per cent of women go by reviews whereas 40 per cent of men go by peer recommendation.

Saurav Kumar, CEO & Co-Founder, Cube26, said, “With increased Internet penetration and data usage, the connected devices segment is expected to witness huge growth by 2020.” The survey was conducted among 800 people aged 18-55 in India across Delhi/NCR, Mumbai, Bangalore, Pune, Chennai, Hyderabad, Kolkata and Chandigarh . The survey was split evenly among age and gender.

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