Publicis Communications launches customer experience centre of excellence

| Updated on March 05, 2018

Hemant Bhagia

Publicis Communications has launched a customer experience centre of excellence in India. Three Publicis Communications agencies – SapientRazorfish, DigitasLBi and Indigo Consulting – have come together to consolidate their top-end user experience (UX) and user interface (UI) capabilities to form the experience centre.

A press release says it will house some of India’s best UX/UI professionals. In addition, it will have access to the Publicis.Sapient customer experience-focused teams in the country, covering the breadth of design and technology. This team helps brands connect with consumers, focusing on delivering rich design experiences across domains and industries for Fortune 500 clients, globally. Publicis Communications says its India clients will now have access to unprecedented thought leadership by heads of verticals spanning financial services, automotive and retail, amongst others. They will also have access to other offerings such as rapid prototyping and the immersive UX lab.

The centre will be led by Hemant Bhagia, Customer Experience Director at SapientRazorfish. Bhagia has over 17 years of experience, working across sectors such as technology and BFSI. Prior to joining SapientRazorfish, he worked with Capgemini India as Head of the UX Practice. He has worked for clients such GE, Airtel, AT&T, Verizon, Metlife, DHL and the UK Government, where he was involved in the ‘Smart City’ project for cities in the UK.

Speaking about the new development, Himani Kapadia, CEO – India, SapientRazorfish and DigitasLBi said, “It made sense to create connections between our immense ‘for India’ and ‘from India’ CX capabilities spread across brands, so that the sum of the parts is greater than the whole. Each brand will continue to have teams under their roof, thus ensuring insulation for clients, while being part of a platform that gives them access to thought leadership, best practices, talent and infrastructure to deliver new-age experience solutions.”

Published on March 05, 2018

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