Publicis Groupe has launched Marcel, an AI-powered innovation named after Groupe founder Marcel Bleustein-Blanchet, to accelerate the transformation from holding company to platform, creating what it calls “the first truly borderless, frictionless enterprise workforce”, comprising 80,000 employees worldwide, to usher in a new era of creativity and innovation.

A press release says that with over 1,200 entities spanning 200 specialities and thousands of clients, the Groupe has well over five billion data files. Marcel was built on Microsoft AI and Knowledge Graph technologies. The latter connects both structured and unstructured data that exist across the organisation and then maps relationships within it. Microsoft’s AI tools will process, filter, connect and organise the data to make it useful for its people.

As part of Marcel’s power of knowledge proposition, Publicis Groupe is partnering with the Cannes Lions International Festival of Creativity to access The Work, a digital repository of over 200,000 pieces of award-winning creative work from 2001-2018.

Marcel is launching a mobile application for both Android and iOS. Future versions will include a desktop version or other interfaces. Marcel will do more than respond to requests. It will also pro-actively present relevant knowledge, connections and opportunities. Each workday, Marcel will serve six prompts tailored to the person’s role and interests in the form of a daily digest. Marcel will refine what it presents each day based on an employee’s interaction and feedback.

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