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Publicis Communications has announced the launch of Publicis Entertainment, its new entertainment marketing unit in India. Publicis Entertainment will help all of Publicis’ agencies collaborate with big players in the content and entertainment space. It will look after brand integrations for film and TV series, IP creations, partnerships between brands and clients, and celebrity management. It aims to be a one-stop-advisory for business solutions in the branded entertainment and entertainment marketing space. Pranay Anthwal (on right, in picture) , Executive Director at Publicis Entertainment, will head the division. He will report to Saurabh Varma (left) , CEO, Publicis Communications, India.
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