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Jai Jawan, Jai Kisan , Garibi Hatao and Roti, Kapda aur Makaan, famous political slogans coined by Lal Bahadur Shastri and Indira Gandhi, are three to four decades old.
Since then, political advertising has come a long way and ad agencies have been roped in to come up with that perfect line that will win hearts and votes.
For the recent election, ad agencies got a good share of the credit for the BJP’s successful campaign line of Ab Ki Baar Modi Sarkar .
Can you think of famous slogans from other campaigns that were written by ad agencies?
Write in with the slogan/campaign and the name of the agency that created it to cat.a.lyst@thehindu.co.in
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