Marketing

Thought leaders of the day

| Updated on May 29, 2014

Capturing the zeitgeist Lal Bahadur Shastri   -  THE HINDU

Indira Gandhi

MANGALORE Karnataka 27\02\2013: Roti, Kapda, aur Makhan, all in one place, A lady from Rajasthan, making a ‘chapathi’s on the Road in front of Govt University College, at Hampankatta, in Mangalore on Wednesday. - PHOTO: H.S.MANJUNATH   -  The Hindu, Chennai

Jai Jawan, Jai Kisan, Garibi Hatao and Roti, Kapda aur Makaan, famous political slogans coined by Lal Bahadur Shastri and Indira Gandhi, are three to four decades old.

Since then, political advertising has come a long way and ad agencies have been roped in to come up with that perfect line that will win hearts and votes.

For the recent election, ad agencies got a good share of the credit for the BJP’s successful campaign line of Ab Ki Baar Modi Sarkar.

Can you think of famous slogans from other campaigns that were written by ad agencies?

Write in with the slogan/campaign and the name of the agency that created it to  cat.a.lyst@thehindu.co.in

Published on May 29, 2014

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