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In a bid to expand its market share, Bajaj Auto Ltd, the country’s second largest motorcycle maker by sales, is upgrading its entry-level Discover series to offer high-end features that attract cost- and fuel-conscious buyers.
The two-wheeler industry is split into mileage-focussed and sports/performance products.
But there is a limit one can go on a litre of fuel; the key is to offer value addition in the mileage segment to draw more buyers and expand the market share, according to K. Srinivas, President, Motorcycle Business.
In the performance segment, Bajaj Auto’s Pulsar has been the market leader for a decade with sales exceeding 65,000 units a month. But in the mileage segment, which is the mass market, it is No 2.
balaji.ar@thehindu.co.in
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