Gulf Oil Lubricants India Ltd has posted a profit after tax of Rs 19.40 crore and gross turnover of Rs 284 crore for the second quarter ended September 30, 2014.

For the first-half ended September 30, 2014, the company achieved a turnover of Rs 549 crore and profit after tax of Rs 37.40 crore.

The Hinduja Group company, Gulf Oil Lubricants, was listed on the NSE and BSE on July 31, 2014, post the demerger of 'Lubricants Undertaking' of the earlier Gulf Oil Corporation Ltd. Since it is demerged, there are no comparative numbers for last year.

According to a statement, during the last quarter the company launched long-drain engine oils in a tie-up with market leader Mahindra for the tractor segment. As a brand-building exercise for the two-wheeler category, Gulf was a key sponsor of the Bike Festival of India (BFI).

In order to establish a deeper brand engagement, Gulf also launched ‘Gulf Ride with Dhoni’, where winners from an online promotion participated by riding on bikes with M S Dhoni, the company’s brand ambassador and India cricket captain, at the Buddh International Circuit.

Last quarter, the company built on its association with the Chennai Super Kings through the sponsorship of the Champions League T20.

The personal mobility segments of two-wheelers and cars of the automotive industry are showing signs of improvement. However, the commercial vehicles segment (diesel engine oils) continues to pose a challenge. It is expected that the diesel engine oils segment will pick up in the coming quarters, and there would be an all-round positive business impact of this on the lubricants business.

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