Comments
BMW's iconic and up-market British brand Mini has become a hit in India just six days after its launch.
The niche brand has already been booked by around 100 customers, though actual deliveries will only begin from April this year, a BMW India official said.
“We can sell around 200 units in the first year, as these models are all imported and orders have to be placed many months in advance. The highest demand is for the Countryman SUV and convertible variants,” the official said.
In comparison, other iconic brands launched in the last two years have met with limited success. Volkswagen's Beetle (about Rs 21 lakh) has sold 59 units between April and December in this fiscal, while the Fiat 500 (about Rs 16 lakh) has been discontinued after selling a single unit in 2010-11.
The Mini range is not being manufactured in India, but imported as completely-built units. With five models available, prices for the Mini range are between Rs 25 lakh and 37 lakh. German carmaker BMW, which bought the brand in 1994, is opening a separate dealer network for Mini starting with Delhi and Mumbai this year.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.