Packing batteries with more punch
Indian researchers are working on cells that can store more energy, last longer
bl14_sathak.jpg
Brands develop a long-term union with customers and have personality as well.
According to Mr P. Arul V. Subramanian, Divisional Manager, Marketing, Tata Motors Ltd, the preference for branded products is growing rapidly.
Speaking to post-graduate students of management of the Mohamed Sathak College of Arts and Science, he said the concept of branding that has become part and parcel of the marketing process today had interesting beginnings. It is linked to the tradition of cattle owners burning their names into their cattle to identify them.
He was delivering a lecture on branding at a Business Line Club event presented with Tata Photon.
The marketing manager engaged the students in ‘building' a brand for a pen called ‘Aqua Sharp'. During the exercise, the budding managers identified actor Aamir Khan as the brand ambassador for the pen as it was meant for intellectual, creative youth. Dr K. Shyamasundar, Director of the MBA Department, welcomed the gathering. The head of the department and faculty members were also present on the occasion.
Indian researchers are working on cells that can store more energy, last longer
To fix a broken bone, doctors often harvest another bone from the patient’s body or from someone else. It ...
Superconductors from IIScScientists at IISc Bangalore have invented a device with a nanocrystal structure ...
Engineering and construction giant L&T has won a licence from the Council of Scientific & Industrial ...
Will a stock continue its current trend or will it reverse? We tell you how you can read chart patterns to ...
Sensex and Nifty 50 saw selling interest on Friday and slumped; selling pressure could continue
Investors with a long-term horizon can consider this offer
Most AMCs have been sending out cryptic e-mails. We tell you how to read between the lines
In these isolated times when people yearn for a slice of the familiar, amateur and professional chefs are ...
Forget the tuna. The island nation will keep you full and happy with coconut, koftas and jasmine
This year, on Facebook, I saw that someone had posted a list of EASY RESOLUTIONS. I didn’t copy them down but ...
With strokes of quirky humour, Partha Pratim Deb uses pulp, terracotta, glass and discarded cloth to create ...
Digital is becoming dominant media, but are companies and their ad agencies transforming fast enough to make a ...
Slow Network, promoted by journalist-lyricist Neelesh Misra, pushes rural products and experiences
How marketers can use the traditional exchange of festive wishes meaningfully
For Fortune, a brand celebrating its 20th anniversary, it was a rude shock to become the butt of social media ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor