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TV Sundram Iyengar & Sons Ltd will offer speciality repair services such as reconditioning and re-boring of commercial vehicle engines to garage owners and fleet operators in Tamil Nadu.
The service branded as TVS Super Auto Mart is the first in the organised sector in Tamil Nadu, according to G Srinivasa Raghavan, CEO and Global President, TV Sundram Iyengar & Sons.
Typically, small-time mechanics along highways offer such speciality service to garage owners, who take commercial vehicles for repairs. Garage owners and fleet customers, however, need to deal with multiple service providers at different locations.
TVS wants to change the market dynamics by offering the speciality service at nearly 20 per cent lower cost and at reduced time using technology such as ultra violet that can even detect a small crack in the components. “We tell garage owners to give the part in the morning and take it back in the evening. This normally takes three to four days outside,” Raghavan told BusinessLine .
TVS distributes commercial vehicles representing manufacturers like Ashok Leyland, and is also involved in parts distribution. Around 150 garage owners have started using the speciality service since a pilot store was launched in Salem — the commercial vehicle hub of Tamil Nadu — in July. It spent nearly ₹2.5 crore on the first store and plans to open 25-30 stores in the next three years. Around 60 people are employed in a store, he said.
Raghavan added the market for speciality service for commercial vehicle in Tamil Nadu is estimated at ₹700 crore annually.
The company hopes to earn ₹100 crore in the next three years. The second store is planned in Chennai and then one in Madurai. It will open the stores in Karnataka and Kerala next year, he said.
TVS plans to use students passing out of its training academy in Madurai to work in the speciality stores.
The company will provide a 90-day programme to students on all aspects of speciality services, he said.
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