AntFarm, a digital innovation company, has raised Series-A funding from Bay Capital and Hausela Capital Partners. The funds will be used to reinforce the current portfolio, grow upcoming businesses in the travel space and build new early-stage ventures in the fitness, hyper-local and mobile categories.
AntFarm has previously built business with Stylista.com, a collaborative fashion label, and Fork Media, a native advertising platform.
Stylista has grown significantly since its launch, carving a niche in the e-commerce domain. Stylista recently collaborated with fashion e-tailer Myntra.com along with Flipkart.com to facilitate better access to affordable designer wear for new-age shoppers.
With its recent acquisition of ClickZoot, a performance ad network, Fork Media has emerged as a one-stop destination for advertisers with a reach of over 80 million users.
AntFarm’s recent venture Arrive.com is a travel discovery platform that is close to rolling out a mobile app for the East Asian market.
“With more and more start-ups in India entering the billion-dollar club, AntFarm is poised to explore business opportunities in the dotcom and mobile space in high impact markets and create products that are disruptive. Over the last year, we have already made successful forays in the fashion, advertising and travel industry verticals. We are now gearing up to disrupt the multi-billion dollar health/fitness space,” said Rishi Khiani, Managing Director and CEO, AntFarm, said in a statement.
AntFarm follows a unique approach in jumpstarting successful businesses by putting together unique cross-functional teams led by industry veterans and entrepreneurs that work on business opportunities identified internally at AntFarm. Bay Capital is an independent investment management firm while Hausela Capital Partners is the investment office of Piush Kumar with the objective of funding start-ups in the digital technology space.