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F45, a functional training system from Australia, today announced its entry into India launching its first fitness studio in Hyderabad and plans to set up a chain of studios.
Brett Lee, chosen the brand ambassador of F45 India, opened the facility in the presence of VVS Laxman.
Its 45-minute workout is stated to keep X Men’s Wolverine, Hugh Jackman, and Nicole Richie, in shape. Since its launch in 2014, it boasts a cult following around Australia and New Zealand.
F45, in short for Functional 45, now has over 400 franchises sold in under three years.
Pradeep Palli, Director, F45 India, said, “In India, people have realised the importance of staying healthier. In the last couple of years, the fitness industry has witnessed a major transformation wih new forms of excerises such as Zumba, aerial yoga, Pilates, MMA and kickboxing.”
“Hyderabad is the first market that marks entry of F45 in India. Our intent is to make F45 training the biggest fitness phenomenon by opening 300 such studios over the span of next 5 years,” Mr. Palli added.
Cricketer Brett Lee said, “This chain of health transformers is innovative, cost effective and incredibly systemised in their training facility. F45 is by far the most innovative and has to be experienced, to be believed.”
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