Beauty and wellness service provider Zapluk acquires Pamperazi

Hyderabad-based Zapluk, which provides on-demand beauty and wellness service, has bought Chennai-based Pamperazi, which offers on-demand home beauty services, in an equity and cash deal.

Lavanya Hariharan, founder of Pamperazi, joins the merged entity Zapluk as a co-founder. Manan Maheshwari, a graduate from BITS Pilani with an MBA from Duke University, and Mahesh Gogineni, a BITS Pilani alumnus with an MBA from Stanford, are the other co-founders of Zapluk.

Zapforce Technologies Pvt Ltd, which owns the merged business, is in discussions to raise funds. It will use the money to start its services in the National Capital Region, Bengaluru, Mumbai and Kolkata, according to Hariharan.

Hariharan, an MLitt in International Business from the University of St Andrews, Scotland, started Pamperazi in August 2015 because she found there was a huge demand for home beauty service in Chennai.

It was a largely unorganised market and customers expressed the need for well-trained specialists offering the service.

She sold her venture to Zapforce Technologies, which uses the Zapluk brand, because both were in the same business, the vision and the business idea of the founders matched.

Zapluk, started in November, is an app-based service provider. According to her, Pamperazi was doing about 700 home visits a month and after the merger, this should go up to 1,400 appointments.

Zapluk, which received angel funding from a group of investors including Alok Sharma, former CEO of Apple India, allows customers to order beauty services at home, based on their preference and customer satisfaction ratings of each beautician.