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Casio India Company Pvt Ltd, a 100 per cent subsidiary of consumer electronics giant Casio Computer Co. Japan, has appointed musician AR Rahman as the brand ambassador for its electronic musical instruments division, according to a company press release. Kulbhushan Seth, Vice-President, Casio India, said the overall market size in India for keyboards is small and growing steadily. The objective to bring Rahman on board is to contribute to music by developing the market.
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