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Colgate-Palmolive (India) Limited, the market leader in oral care, launched on Wednesday, a new interactive “Ask the Dentist” initiative for its flagship brand, Colgate Dental Cream.
The initiative is based on the premise that most Indians do not visit a dentist and care little about tooth decay. They visit a dentist only when they have a problem and do not think dental check-ups are required on a regular basis. This consumer engagement aims to make the dentist accessible to every Indian. As part of this initiative, Colgate has set up a robust dentist infrastructure that will provide any consumer in India live access to a dentist by calling on 1800 2094 666 - a toll free number. Consumers can also log on to www.askthedentist.co.in and get oral care queries answered, according to, Mr. Rajesh Krishnamurthy, VP Marketing, Colgate-Palmolive (India) Ltd,
The “Ask the Dentist” initiative comes alive through a new TVC where a friendly approachable dentist encourages families to get answers to common questions on oral care. This gives them access to dentist advice they never had and also helps dispel common misconceptions about teeth or fears about tooth decay, he added, in a press release.
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