Dabur India’s beauty retail venture NewU has launched make-up and beauty brand Jaquline USA in India. This will be exclusively sold at its outlets in the country. The company had acquired this brand from Fem USA in 2008.

The company said the brand will feature a range of tailored products for the modern Indian women. The NewU stores are lifestyle retail stores under the company named H&B Stores Ltd, which is a 100 per cent subsidiary of Dabur India Ltd.

In a statement, NewU Marketing Head Vinni Pannu said: “ NewU is the first Indian company to enter the nail care and styling market with products that have been created with technical know-how and formulations sourced from a number of countries.”

The first collection will include a range of nail care and styling products, and will later expand this range to beauty and make-up categories.