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DB Corp expects a single digit growth in print ad revenues in FY17 as volume growth is going to be the focus area. The growth in volume has been improving from November.
The ad revenues had declined 6 per cent year-on-year in nine months ended December 31, 2015.
“We were driving our overall agenda on rate growth. Also, we were able to weed our low yielding clients and low yielding positions. Starting calendar year 2016 our focus is back to volumes on improved rates,” the company said in post results earnings conference call.
Print advertising revenues contributed around 65 per cent of consolidated revenues and declined 6 per cent year-on-year in nine months ended December 31, 2015 mainly due to double digit volume decline.
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