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Perfetti Van Melle India has roped in actor and singer Dhanush as the new face of the flagship chewing gum brand Center Fresh. He will be seen in the television commercial as well as the brand’s mobile and internet communication. Mandar Keskar, Category Head-Gums, Perfetti Van Melle India, said in a statement, “While Dhanush is taking his first steps in Bollywood, in our key markets he is very popular especially among the youth. We are really looking to leverage Dhanush’s equity to help take Center Fresh to the next level.”
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