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Discovery is planning to launch a Tamil channel on August 15. South-Asian viewers will have access to the channel that is expected to have a Tamil flavour to it, said Mr Rahul Johri, Senior Vice-President and General Manager (South Asia), Discovery Networks Asia-Pacific.
“The content, on-air graphics, and packaging will be in Tamil,” said Mr Johri.
At present, Discovery beams in multiple Indian languages, including Tamil. The Tamil feed will be discontinued once the channel is launched, Mr Johri said.
The channel will be distributed through One Alliance (a distribution joint venture between Discovery and Multi Screen Media) and will be available on both the analog and digital platforms.
It will provide customised content to Tamil viewers, including shows on wildlife, science, technology, history and investigations.
The viewership size of Tamils justified launching a separate channel, said Mr Johri. Discovery operates seven channels in India currently.
The channel is expected to beam in 10 million households to begin with and will be priced at Rs 5.35 in conditional access system areas, Rs 8 in digital or direct-to-home and Rs 16.05 in non-CAS systems. While cable operators have come on board, discussions with DTH operators are going on, said Mr Johri.
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