Tablez India, a division of Abu Dhabi-based LuLu Group International, has in an exclusive master franchise agreement with US company, Toys Pvt. Ltd., launched the global retail brand Toys“R”Us in the Indian market in Bengaluru last week.

Toys“R”Us operates more than 850 eponymous and Babies “R” Us stores in North America and its products are sold at 1,000 inter-stores in 37 countries. In Phoenix Market City, Bengaluru, the brand has launched the store in two formats - Toys“R”Us which is a toy store and Babies “R”Us, a one-stop destination for baby essentials. The store is designed to be an experiential store and is spread over 20,000 sq ft.

The store will stock a large variety of soft toys ranging from a teddy bear to bunny to a talking lamb. Children can also get a wide range of sports toys like basketball equipment, boxing equipment and gear, youth football equipment and so on. Additionally, kids can find educational toys, art and craft, books, games and puzzles in their learning category section. Babies “R”Us,for new and expectant moms and young parents, offers a full range of products like diaper, food, wipes, baby bedding, travel and safety, baby gear, infant care and also curated apparel.

Adeeb Ahamed, Managing Director, Tablez India, said “We are delighted at setting up the first Toys“R”Us store in Bengaluru. India is among the fastest growing market for toys retail and is growing at a rate of 15 to 20 per cent annually. We are planning to expand our stores in other parts of the country and aim to have our second store in Delhi by November this year and by end of this financial year we will have two more stores in Chennai and Mumbai.”

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