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Gulf Oil Lubricants India Ltd, a Hinduja Group company, has released a TV commercial featuring brand ambassador Mahendra Singh Dhoni for their motorcycle engine oil-Gulf Pride 4T Plus.
Market share The company intends to gain market share in the motorcycle engine oil segment by re-positioning their product offering. The tweaking of brand position is based on consumer insights gained through extensive research.
Adding to the 10,000-km drain life, the new TVC focuses on the more relevant proposition of ‘power when you need it’. The new product proposition talks about life boosting Oxy-bitors that keep the engine clean and controls oil thickening. It facilitates faster pick-up and sustained power through the oil life.
Ravi Chawla, Managing Director, Gulf Oil Lubricants, in a statement said: “We are constantly innovating with new product technologies and communication strategies. In the new TVC, we have put our consumers at the heart of the communication ensuring that their desire of performance via pick-up is delivered through superior quality products”
The TVC revolves around influential personalities from different walks of life coming together through their burning passion for bikes. Dhoni is seen in a rugged biker avatar with the message ‘Insta-Pick-Up.’ This will be complemented with the launch of a new pack design for Gulf Pride 4T Plus series and also for Pride 4T Synth.
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