Comments
Honda Motorcycle & Scooter India Pvt Ltd (HMSI) on Tuesday announced the opening of its premium big bike business vertical — the Honda BigWing — in Chennai.
The outlet has come up on Lattice Bridge Road, Adyar in Chennai, according to a statement.
“Our focus is on expansion of Honda BigWing (Honda’s exclusive premium motorcycle network) to deliver a truly differentiated immersive experience closer to customer. Through this new premium outlet, we aim to take Honda’s fun motorcycles closer to customers in Chennai and bring to them our mid-size range of premium motorcycles,” said Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt Ltd.
The company’s first premium motorcycle business outlet was launched in Gurugram last year. Honda plans to increase the number of BigWing outlets to 50 across the country by the end of this fiscal.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.