Hyundai all set to drive in Tucson this festival season

Our Bureau New Delhi | Updated on January 19, 2018 Published on February 03, 2016

YK Koo, MD and CEO of Hyundai Motor India, at the launch of the Tucson at the Delhi Auto Expo on Wednesday RAMESH SHARMA

Hyundai Motor India Ltd (HMIL) on Wednesday showcased its global sports utility vehicle (SUV), the Tucson, which will be launched during the festival season this year.

The country’s second largest passenger car manufacturer said it had “high aspirations” for the Tucson brand globally.

“The all-new Tucson is a bold car bringing our brand slogan ‘New Thinking, New Possibilities’ to life.

“Through great design and advanced technologies, it represents the future of Hyundai products in India,” the company said.

Filling the gap

The new Tucson, which aims to fill the gap between SantaFe and the Creta in the SUV range, has adopted the “proportions and profile” of an SUV, along with a design that “creates a sense of the vehicle being sleek and agile”, the company said.

“With the spirit of challenge and innovation, we will expand the Experience Hyundai programme to strengthen the Hyundai brand in 2016,” said YK Koo, Managing Director and Chief Executive Officer, HMIL.

The Tucson will fight the battle of compact SUV market in India, which is dominated by Hyundai’s own Creta, in the little-over-the-₹10 lakh category.

According to industry experts, the market for compact SUVs would be interesting over the next year, especially with Maruti Suzuki’s upcoming Vitara Brezza, Mahindra’s TUV300 and Ford EcoSport in the sub-four-metre category.

Meanwhile, HMIL also unveiled the concept model of its sub-four-metre named HND-14, Carlino, developed at the Hyundai Namyang Design Centre in South Korea.

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Published on February 03, 2016
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