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Hyundai Motor India is eyeing a leadership position in the compact SUV segment in the country with its upcoming model Venue, a top company official said.
The company will face stiff competition in the sub-4 metre compact SUV segment from the likes of Maruti Suzuki Vitara Brezza, Tata Motors Nexon, Mahindra XUV300 and Honda WR-V. These models are priced between Rs 6.48 lakh and Rs 11.99 lakh.
Currently, Vitara Brezza leads the pack with sales of between 13,000-14,000 units per month. “We are looking at market leadership position in the compact SUV segment with Venue,” Hyundai Motor India MD and CEO S S Kim told PTI.
The company wants to be the market leader, but at the same time also provide value to the customers, he added. Kim said Venue has an edge over Vitara Brezza as it comes with both petrol and diesel powertrains. Maruti currently sells only a diesel powered version of Vitara Brezza. Even with that, it has remained on the top of sales charts in the sub-compact SUV segment.
HMIL Senior General Manager Marketing Puneet Anand said Venue, along with Creta, would help the company take top position in the entire SUV segment. “With Venue, we are looking at leadership in the overall SUV segment; and not only the compact SUV vertical,” he said.
Venue, which will be launched in India on May 21, will come with 1 litre turbo and 1.2 litre petrol powertrains besides 1.4 litre diesel engine and sit below Creta in terms of price and positioning.
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