Companies

ITC launches Sunfeast Wonderz Milk range in Kerala

Our Bureau THIRUVANANTHAPURAM | Updated on April 25, 2019

Hemant Malik, Divisional Chief Executive — Foods, ITC Ltd (file photo)   -  Bijoy Ghosh

The Sunfeast Wonderz Milk ready-to-drink dairy beverages from ITC will now be available in Kerala, apart from Tamil Nadu and Karnataka, where it is already on sale.

With consumers moving towards healthier beverage options, ready-to-drink milk beverages has emerged as one of the fastest growing segments in the dairy market, a company spokesman said here.

Also read: ITC eyes 15% market share in milk business

With this development, ITC further expands its dairy portfolio beyond ghee, pouch milk and curd. The launch range comprises of innovative offerings, the spokesman said.

The ‘Fruit ‘n’ Milk’ variant will be available in mango and mixed fruit flavours. The drink is made with real fruit pulp and has real fruit bits — a first in the market offering.

The ‘Shakes’ variant is available in the ‘Classic Vanilla’ flavour, and it is made with natural vanilla extracts.

The ‘Nut Shakes’ variant is available in the 'Kesar Badam' flavour, ans contains real badam bits.

Watch: ITC launches Sunfeast Wonderz Milk range in Chennai

The spokesman quoted Hemant Malik, Divisional Chief Executive - Foods, ITC, as saying that the ready-to-drink milk beverages market has seen a high growth with a marked shift to healthier beverages. “Sunfeast Wonderz Milk has received encouraging response in the markets of Tamil Nadu and Karnataka, where the brand was recently launched. We are happy to extend this new offering to Kerala.”

Published on April 25, 2019

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