Leading fruit juice maker Manpasand Beverages Ltd, on Thursday, said it has roped in actress Taapsee Pannu as brand ambassador for its ‘Fruits Up’ brand.

Taapsee, who has worked in Hindi movies (Baby, Pink) and the southern film industry, will gel very well with the ‘Fruits Up’ brand as both are emerging stars in their own way, said Dhirendra Singh, Chairman and Managing Director, in a statement here.

‘Fruits Up’ will soon start TVC, ATL, BTL and digital campaigns featuring Taapsee who has earned critical and commercial acclaim with her remarkable roles in films, he added.

Under the ‘Fruits Up’ brand, the company offers premium fruit juices in different flavours such as mango, apple, guava, litchi, orange and mixed fruit and contains 16-17% fruit pulp. Primarily targeted at urban markets, the brand is available across India through retail stores and major food chains. Recently, the company has entered into packaged tender coconut water segment through their new brand, ‘Coco Sip.’

Manpasand’s net sales were Rs. 556 crore in FY2016. It is the only pure play company in this sector in the Indian market. Its primary focus is on mango fruit, leading flavour for juice drinks in India. With ‘Fruits Up’, the company plans to capture part of the estimated Rs. 25,000 crore fruit juice market in India. Manpasand’s beverage brands are available in 24 States through more than 2 lakh retailers, over 2000 distributors and 200 plus super stockists. The company has two manufacturing facilities at Vadodara in Gujarat, one each at Varanasi in Uttar Pradesh, Dehradun in Uttaranchal and Ambala in Haryana.

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