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Marico has announced Ranveer Singh as the new face and brand ambassador of Set Wet deodorants.
Set Wet, a brand synonymous with hair gels in India, had undergone a repositioning last year with the Sada Sexy Raho campaign. Following the success of the initiative, Marico has announced the signing of
Ranveer Singh as the brand ambassador for the Set Wet deodorant portfolio who will now further drive the philosophy of ‘Sada Sexy Raho’.
The deodorants category in India is highly cluttered & witnesses some of the highest media to sales ratios across personal care category.
According to the company signing Ranveer will help break the clutter & connect better with its young audience where Ranveer today has a very high appeal. The new campaign is slated to launch in February 2016.
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