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Singapore-based mobile media company Affle and car maker Maruti Suzuki jointly announced the launch of new mobile phone application, Cricket Maharathi.
Through Cricket Maharathi consumers will now have the power to rate cricketers based on their match performances.
The application will allow users to vote for their favourite performer of the day and declare the Cricketer Maharathi of the day.
These ratings will be awarded on defined scale by interacting with the Maharathi contest on mobile internet and on several other popular mobile media platforms. All ratings will be managed centrally on Affle’s leaderboard platform accessible to any user on m.cricketmaharathi.com.
Users with highest ratings will stand a chance to win exciting prizes.
“We are confident that the passionate cricket fans will enjoy playing the leaderboard especially as the excitement around cricket builds up with the ongoing ICC World Cup 2011, the upcoming Indian Premier League, India’s away tour of England and so on,” said Mr Sankalp Mehrotra, Director, Business Development, Affle, in a statement.
Mr Mehrotra added that in the first week of the pilot phase itself, Cricket Maharathi has generated over 1.5 million unique votes.
“In cricket we have found the most universal passion and in Affle the most committed partner who understands our objectives. We are thus very excited to be a part of this activation,” Sunila Dhar, Head of Media from Maruti Suzuki said.
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