Mercedes-Benz on Thursday launched the new Mercedes-AMG C 43 4Matic Coupé with price starting at Rs. 75 lakh (ex-showroom, India).

What should one look out for?

A combination of performance and design, Mercedes-Benz India introduced the all-new Mercedes-AMG C 43 4Matic Coupé for the first time in India.

With the launch of this latest AMG, Mercedes-Benz India now has 15+ AMG and dream cars in its portfolio of performance cars. The two-door Coupé is powered by a 3-litre V6 biturbo engine, producing 287kW of power and 520 Nm of torque, which accelerates the vehicle from standstill to 100 km/h in a mere 4.7 seconds, the company said.

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“We have been very successful with our AMG product strategy in India, which comprises a wide array of performance cars under the 43, 45, 63 and the GT range. The response to the AMG 43 range has been amazing since its debut with the AMG GLE 43, and today we give further fillip to the line-up with the AMG C 43 Coupe,” Martin Schwenk, Managing Director (MD) and Chief Executive Officer (CEO), Mercedes-Benz India, said here at the launch.

The latest offering in this range, the Mercedes-AMG C 43 4MATIC Coupé, features a suave two-door coupe design, athletic character and thrilling performance that promises an adrenaline rush every time one gets behind the wheel, he said.

“We are glad to introduce this model, especially for the young driving enthusiasts in India as it further cements the Mercedes-AMG brand promise of Driving Performance,” Schwenk said.

For safety and assistance systems the latest AMG C 43 has active bonnet for pedestrian protection, pre-safe system, adaptive brake lights, red seat belts, driver knee-bag and active parking assist.

A special offer?

The company is also offering the Star Ease Compact package for the AMG C 43 coupe for two years/ unlimited kilometres (km) staring at Rs 68,000.

“Our strategy for Mercedes-AMG is to expand the performance segment by introducing high pedigree products with sensual design, which is sure to lure customers and fans of the brand in India. The year 2019 is going to be an exciting year for us, where we aim to create new firsts, in customer satisfaction and overall ownership experience,” he added.

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