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German luxury car brand Mercedes-Benz on Monday announced a historic sales record achievement by clocking highest-ever yearly sale of 15,330 units during January to December 2017.
Sales volumes grew 16 per cent, firmly maintaining the company's strong hold in the dynamic Indian luxury car industry. The company had sold 13,231 units in January-December 2016.
“Mercedes-Benz today remains the most preferred luxury car brand in India and our increasing sales volume firmly underlines the customer’s trust on a winning brand. Our market strategy is well-founded and highly customer centric, enabling us to contribute to the economy by doubling our volumes in a span of few years,” Roland Folger, Managing Director and Chief Executive Officer, Mercedes-Benz India, said.
He said 2017 was a successful year for the company and the decision to introduce the Long Wheelbase E-Class was strategic and highly successful.
“We are in particular very satisfied with the strong growth in volumes in the C-Class, E-Class and the SUV segment which remains the mainstay of our portfolio. Clocking more than 15,000 sales units is one of the many first-of-its kind achievements for Mercedes-Benz in the luxury car segment in India, and we are glad to achieve them and spearhead the industry, firmly,” he said.
The company said the E-Class significantly contributed to the volumes, making the ‘Made in India’ E-Class, the first choice of customers in 2017. The GLC, GLE and GLS continue to retain the tag of the highest selling SUVs in their respective categories, and contributed strongly to the SUV segment.
SUV segment from Mercedes-Benz posted double-digit growth in 2017. The performance and sports-car brand, Mercedes-AMG, achieved double-digit growth in 2017, reiterating Mercedes-Benz’s strong dominance in the performance car segment.Additionally, the new generation cars continued its success story with a high conquest rate, ensuring Mercedes-Benz remained the most preferred choice for the dynamic, affluent and young Indians, it said.
In 2018, Mercedes-Benz will introduce products, many without a predecessor in India. There will be a range of AMG products that will make their India debut in 2018, enhancing the ‘driving performance’ for AMG enthusiasts, the company said.
Mercedes-Benz also plans to implement innovative after-sales initiatives and consolidate the existing service initiatives. “Our 2018 strategy, ‘The Best Keeps Leading’ is based on this market success and confidence and aims to further deepen our commitment for our patrons,” Folger said.
In 2018, Mercedes-Benz will also offer memorable brand experiences for its discerning customers with a special focus on emerging Tier II and Tier III markets. Benchmarking experiential events with new innovations like Brand Tour, LuxeDrive and AMG Performance Tours will remain the highlight of 2018, the company added.
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