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Mother Dairy Fruit & Vegetable Pvt. Ltd. is further strengthening its curd portfolio with the introduction of cow milk dahi in Delhi-NCR and key markets in North India. The company had launched its packaged cow milk two years ago, crafted especially for kids and said that it has now become the leading brand in the segment
“In the same endeavor and to serve the growing demand for cow milk and its allied range, we are now launching Cow Milk dahi in packaged format offering convenience, taste and health benefits,” the company said in a statement.
The brand has also launched an engagement campaign for consumers aimed at creating awareness and drive consumption, the company added. The company’s cow milk dahi will be available in the cup format in the SKUs of 100 grams & 400 grams, priced at Rs. 12 and Rs. 45 respectively.
Besides cow milk and cow milk dahi, Mother Dairy also offers packaged Cow Ghee in across key cities in the country.
“ With the introduction of Cow Milk dahi, Mother Dairy will have one of the strongest curd portfolio, which already has Ultimate Dahi, Classic Dahi, Slim Dahi and Advanced (Probiotic) Dahi to cater to varied consumer usage,” the company said.
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