In a move to aggressively grow the digital business, Network18 Group has roped in Manish Maheshwari as CEO of Web18. Manish was previously head of Flipkart’s Seller Marketplace and Ecosystem.

Adil Zainulbhai, Chairman, Network18 Group, said, “Manish brings with him a good mix of Silicon Valley tech product culture and an understanding of ground realities of India. Both these qualities will be crucial as we take Network18 to the next level of digital transformation. He has a proven track record of taking up projects and achieving a scale of tens of millions, building cross-functional teams that deliver in large setting with an unflinching focus on customer experience.”

Under the new mandate, Manish will lead Network18’s digital and e-commerce assets. These include digital portals such as moneycontrol.com, ibnlive.com, in.com, firstpost.com and various other ideas that have been seeded in the network to help it grow as a leader in digital space.

Network18 has been in an expansion mode with specific focus on digital content. The company has been aggressively hiring senior employees to strengthen its technology, product, sales and business development teams. As the CEO of Web18, Manish’s immediate priorities will be to drive content, monetisation, new business, inorganic growth, and product portfolio management.

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