Organic personal care firm Azafran eyes home-care foray

Our Bureau Ahmedabad | Updated on January 08, 2018 Published on January 02, 2018

Personal care player Azafran Innovacion Ltd is looking to enter home-care segment.

The company expects to achieve a turnover of ₹25 crore for FY18, with its 1,500 retail outlets across the country.

Speaking to BusinessLine, Elkana Ezekiel, Non-Executive Director, Azafran, said the company plans to expand its retail reach to 10,000 outlets over the next 12 months with an expanded product portfolio. “Currently, 65 per cent of our revenues comes from the personal care segment, while 35 per cent comes from the food category. We are planning a foray into the home-care segment with a new product range to be launched in three months. We have set a turnover target of ₹100 crore in three-four years.”

An integrated ‘farm-to-face’ organic firm, Azafran produces skin, body and hair-care products in the personal care segment, while it makes cold pressed edible oils under the food vertical.

The company plans to launch an eco-friendly liquid detergent made with naturally derived and biodegradable ingredients. It also plans to launch five organic cold-pressed edible oils in six months.

Having invested around ₹80-100 crore so far in the business (including land for certified organic cultivation), Azafran expects to break even next fiscal.

Azafran, according to Elkana, will continue to remain a high-end brand with its premium pricing strategy. “In order to maintain high quality of the organic products and compliance to the European Eco Stat certification and USDA standards, it is a costly affair to manufacture these products,” he added.

Published on January 02, 2018
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