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Perfetti Van Melle India has launched its global confectionary brand Chupa Chups in India to target the growing lollipop market in the country.
The company, which has plans to manufacture the brand at its Manesar facility, has priced it at Rs 5 and is initially launching it in two flavours - Strawberry and Cherry.
In a statement, Ramesh Jayaraman, Managing Director, Perfetti Van Melle India, said, “Chupa Chups is one of our global power brands. India is a key market for us and we have decided to bring this popular brand to India. This is an important moment for us, as we plan to manufacture the product in India. The unique bubble-gum filled lollipops have been specially created for our discerning Indian consumers.”
The company said that the launch will be supported with an aggressive 360 degree communication starting from August-end.
Rohit Kapoor, Marketing Director, Pereffti Van Melle India, added, “Going forward, we have major plans to bring new product offerings and innovation under Chupa Chups.”
The brand is present in over 160 countries in various product formats and was earlier available in India through imports.
Perfetti India’s confectionery portfolio includes brands such as Alpenliebe, Mentos, CenterFresh, CenterFruit, and Happydent.
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