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Personal care player Azafran Innovacion Ltd said it has tied up with Aditya Birla Retail Ltd to launch a complete range of its personal care products across Aditya Birla Hyper market chain — More Megastore.
Azafran’s entire range of organic personal care products will be available in all 20 More Megastore outlets of Aditya Birla across the country, the company said. Azafran had launched an extensive range of organic personal care products under the brand ‘Azafran Organics’ in 2014. According to company officials, the organic personal care products are preferred among South Indians users. Aditya Birla has strong retail presence with 20 More Megastores across India, 11 in Bangalore, 3 in Hyderabad and also in New Delhi, Mumbai, Gurgaon, Mysuru and Indore.
Elkana Ezekiel, Non-Executive Director, Azafran Innovacion Ltd, said, “Organic skincare is one of the fastest growing segments in the global personal care industry. Organic living is an established trend in developed countries and the concept is fast catching up in India with consumers opting for organic products for daily life. Organic skincare market in India is estimated to cross the $13.2-billion mark by 2018.”
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