Preferred Hotels expands global portfolio

Our Bureau Mumbai | Updated on March 03, 2019 Published on March 03, 2019

Touted as the world’s largest independent hotel brand, Preferred Hotels and Resorts has expanded its global portfolio to include unique properties such as a restored 16th-century palace in Portugal and a five-star hotel in India, Hotel Clarks Amer, that is reportedly frequented by heads of State and celebrities.

Apart from the Hotel Clarks Amer in Jaipur, Preferred Hotels and Resorts also added another hotel in India to its member portfolio, Clarks Exotica, Convention Resort and Spa in Bengaluru.

The company announced the growth of its global portfolio with the addition of 15 new member hotels in the last quarter, between October 1 and December 31, 2018.

The company said the newly included member properties strive to deliver authentic, one-of-a-kind experiences that speak to the spirit of independent hotels and encapsulate #ThePreferredLife across prominent destinations including Jaipur, Bengaluru, New York, Lisbon, the Yucatan Peninsula and more.

Preferred Hotels and Resorts also launched its I Prefer Alliance, a new loyalty platform that allows independent hotels and regional hotel brands to extend many benefits to their guests. Featuring a point exchange structure, I Prefer Alliance allows partner hotels to incentivise their respective loyalty members by extending access to over 650 additional destinations across 85 countries where they can earn and redeem points.

I Prefer Alliance has had a debut with Tokyu Hotels, one of Japan’s leading hotel groups. As of January 2019, more than three million members have enrolled in I Prefer, which include points that can be exchanged for cash-value.

In 2018, the programme produced a 24 per cent increase in reservations revenue and a 31 per cent increase in stays to participating hotels, as compared to 2017.

Published on March 03, 2019
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