Racold Thermo, leading manufacturers of water heaters, has launched its new range of instant water heaters – Pronto Neo and Pronto Stylo – in the Kerala market. With Italian design and ability to heat water quickly, the product is available in 1, 3 and 6 litres.
Mathew Job, Managing Director, said that the company with a 25-30 per cent market share, is looking at strengthening the brand by launching new models in 2-3 years with the changing consumer lifestyles.
The total market size of water heaters in the organised segment is estimated at ₹800 crore which comprises instant and storage water heaters both in solar and electrical segments.
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